Thursday, February 19, 2004

How Successful Businesses Use Technology and How IT Companies Become Successful IT Companies
Whether your company provides products, services, or both, this presentation is for you. Very large companies and small enterprises alike will benefit by hearing fundamental philosophies gained from over 20 years in the software industry throughout North America and Europe. Issues to be covered include:

• Why and how businesses use technology to their advantage;
• Building scalable business models for development, sales, distribution and customer support;
• Marketing and competitive positioning;
• Horizontal vs. vertical market segmentation;
• Going global.

George J. Roberts has spent his entire career in the software industry after graduating from UW-Madison in 1979. In July 2003, he retired from Silicon Valley software giant Oracle Corporation, where for five years he ran North American sales and as executive vice president, was a member of the corporation's management committee and reported directly to CEO Larry Ellison. After logging over 3 million domestic and international air miles in the past 13 years, Roberts now lives in Mequon, Wis.

This Accelerate Madison event is sponsored by CUNA Mutual